VdE | Gerente de Marketing e Comunicação

VdE | Gerente de Marketing e Comunicação | TotalEnergies

- abril 25, 2023

Knows the internal, external and corporate environment to implement both the core strategy and TEMMOC strategy

Conducts studies of brand awareness; image and satisfaction, fuels and shop surveys, updates competitors strategic positioning information and conducts market study (fuel study, customers study, etc.)
Builds the retail, B2B and Card Marketing strategy
Action plans and designs the annual multi-channel marketing plan (service station, Excellium, SFS, cards, lubricants, etc.)
S/ He defines and manage annual budgets (communication, animation and promotion) according to the marketing plan
Animation of social medias and TEMMOC website

Builds the communication plan together with the appointed marketing Agency

Defines the content, the communication support and the media according to the marketing plan.
Builds the monthly schedule of events and animations on an annual basis.
Implements corporate campaigns according to the agenda communicated and may adapt it for the local market
Designs marketing campaigns for all media (Print/SMS, E-mails/contest games) in service station and on the web
Provides internal tools to recruit clients (web acquisition, conversion tunnel); governance tools (brand brief, brief media)
Communicates about the promotional offers SFS team make (Shop, Lubricants, etc,)
Supports the development strategy and communicates site/service/franchise openings
Ensures validation of local creation, manages brand portfolio according to brands governance
Contact person with the medias, organize press conferences and participate at the CMC meetings.

Campaigns

Systematically measures the effectiveness of the campaigns and makes recommendations to improve the results
Creates dashboard and s/he communicates the KPIs according to the Marketing Plan objectives
Conception of marketing material

Builds the digital roadmap and manage online visibility and data policy

Manages website's contents and updates for TotalEnergies Marketing Mocambique pages
Monitors Search Engine Optimization scores; Ensures TotalEnergies Service App updates
Ensures the online attractiveness of his point of sale (image. and google rating)
Checks clients messages on the tools s/he uses (Facebook /Google)
Collects clients data, ensures local authorizations for personal data protection and transfer to the EU and the US

Internal communication

Manages an internal tool for TEMMOC (News, toolbox, FAQ "Espelho"), publishes content and updates Provides marketing support for TEMMOC specifically to retail, B2B and card
Animates Top Service (mystery visits campaigns and internal & external audit) at least twice/year

Drive internal communication and rally staff around initiatives such as "Momento Txotxoloza"

Context and environment

Ensuring product deliveries in the best safety, operational and financial conditions is key for the affiliate’s business.

Transport is a high risk activity in terms of safety, the level of risk may be aggravated by:

Bad road conditions
Security conditions in some areas of Mozambique
Remoteness of a number of delivery locations
Lack of enforcement of road regulations
Lack of road safety awareness of road users
Level of driver’s induction training;

Performance levels of some transporters.

Candidate profile

A ser preenchido para ofertas publicadas externamente

Offer ID

72398BR

Metier

Resp. gerais de comunicação, Comunicação especializada

Region, department, area

Mozambique

Workplace location (Precisions/Keywords)

Maputo

Employment type

Contrato Duração Indeterminada (CDI)

Experience Level Required

Mínimo 3 anos

Employer Company

TotalEnergies Marketing Moçambique, SA

Branch

Marketing & Services

Interview location

Maputo, Julius Nyerere 2412

About Us / Company Profile

A TotalEnergies Marketing Moçambique S.A, uma empresa multinacional, é um importante interveniente no mercado de produtos petrolíferos downstream – rede de bombas de combustíveis, clientes industriais e mineiros, lubrificantes e logística com ambição de torna-se um dos principais distribuidores de combustíveis em Moçambique, S.A